Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reputable information


Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.

1. More accurate information
The typical technique of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it should be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

Additionally, this sort of monitoring allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraud, as it's harder for fraudulent stars to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened advertising choices.

Conventional pixel monitoring relies on JavaScript tracking codes that are positioned in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can lead to information collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is much less susceptible to interference.

This sort of tracking likewise permits businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these modifications.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it gets to third party endpoints, enhancing safety and personal privacy. This is specifically important as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.

In addition, server-side tracking enables you to catch individual information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of instructions that tells your website's server what occasions to record. This data is then sent to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative method that utilizes a tiny piece of code on your webpage to collect information from customers.

4. Less complicated to apply
Server-side monitoring is an information collection procedure that occurs on the web site's own server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this strategy is that it minimizes the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties triggered by things like a busted link or an energetic ad blocker being installed.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion data similarly that you would certainly with pixels or a cookie, however this is then passed straight to your advertising and marketing tools on the server. This permits you to have more accurate information and assists guarantee compliance with personal privacy guidelines such Google Shopping Ads optimization as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and ad blockers.