Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side monitoring as a means to boost their information collection processes. While it requires more technical knowledge than normal GTM and might present added expenses, it can lead to better accuracy and more reliable data


Pixel monitoring uses a piece of code to sign up conversions on your site. It's easy to establish and much less susceptible to ad blockers.

1. A lot more precise data
The standard method of tracking conversions on a web site, utilizing pixels, is having difficulty with altering browser personal privacy policies. This implies that the information being sent to Google Ads, Facebook Manager and other platforms is less precise than it needs to be.

Server-side tracking is an extra secure choice that helps to bypass these limitations, as it's loaded from your own domain name and treated as first-party code, meaning it's much less likely to be impacted by ad blockers or various other safety and security measures. This provides a lot more exact information and an extra full image of user journeys across networks.

Furthermore, this type of monitoring permits services to track conversions beyond the internet site, such as phone calls and in-store sees, which can be tough for pixel-based monitoring. This adaptability offers online marketers much more ownership over the information they send out, and makes it much easier to adhere to various data regulations. It's likewise a lot less susceptible to fraudulence, as it's harder for fraudulent actors to manipulate the system by altering the postback link.

2. Much better control over information.
Server-side monitoring enables companies to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help online marketers make more enlightened advertising and marketing decisions.

Standard pixel tracking counts on JavaScript tracking codes that are positioned in web site visitors' internet browsers. These tracking codes performance marketing software are commonly blocked by ad blockers, which can lead to information collection interruptions and imprecise outcomes. Server-side tracking enables services to bypass these constraints and provide exact, consistent information that is less prone to disturbance.

This kind of monitoring also permits companies to track conversions that happen outside of the website, like telephone call and in-store acquisitions. This is very important given that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is a lot more dependable for services seeking to adapt to these modifications.

3. Much less prone to scams
Server-side monitoring makes it possible for companies to control data payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially crucial as different internet browsers and platforms increasingly alter just how they manage cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will certainly not enable pixel-based tracking. Using server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside of your site.

Additionally, server-side monitoring enables you to catch individual data directly by yourself web servers. This eliminates dependancy on third parties, which can be prone to violations and privacy offenses.

A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape. This data is after that sent out to analytics devices like Google Analytics and Facebook Service. It's also made use of to set off event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternate method that utilizes a small item of code on your webpage to gather information from users.

4. Much easier to implement
Server-side monitoring is an information collection process that occurs on the web site's own web server, bypassing internet browser constraints. This implies that information gathered by the website/app is first sent out to the server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this approach is that it minimizes the extent of information monitoring and provides organizations extra control over transmission, making it typically extra reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being mounted.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more exact information and assists ensure compliance with privacy policies such as GDPR. Furthermore, it likewise stays clear of the tracking constraints enforced by browsers and ad blockers.